Since 2020, the Colombian soonicorn Tul has grown to over 30,000 hardware stores in its app, with monthly growth of 40% and retention rates above 70%. “We founded Tul to give small hardware stores the tools and access they need to compete on equal terms with the big players, while strengthening the communities they support,” shared Co-founders Enrique Villamarín and Juan Carlos Sarmiento. With a $180M USD Series B, Tul expanded operations from Colombia into Ecuador, Mexico, and Brazil, and Timbi has supported this journey by hiring strategic leaders to drive their expansion in Brazil.